Meet the journalists, analysts, and editors behind Nutstorage. Our team combines deep sector expertise with rigorous editorial standards to deliver the UK's most trusted self-storage industry journalism.
Experienced journalists and analysts dedicated to the UK self-storage sector
Sarah founded Nutstorage in 2024 after 14 years in specialist B2B publishing, including senior editorial roles at Property Week and React News. She identified the gap in dedicated, high-quality journalism for the UK self-storage sector and built Nutstorage from the ground up. She oversees all editorial strategy, leads the weekly newsletter, and writes the publication's flagship analysis pieces.
James joined Nutstorage from Savills, where he spent seven years as a research analyst in the UK industrial and logistics team. He leads Nutstorage's market intelligence function, producing the quarterly benchmarks, occupancy data analysis, and investment flow reports that are used by operators and investors across the sector.
Rebecca covers institutional investment, M&A, and the listed operators — Safestore, Big Yellow, and Lok'nStore — for Nutstorage. She previously worked as an equity analyst at Peel Hunt covering UK REITs and brings a rigorous financial lens to her reporting on capital flows, deal structures, and operator performance.
David focuses on the operational side of self-storage — technology adoption, pricing strategies, customer experience, and the business models driving performance. He has a background in management consulting and previously advised self-storage operators on digital transformation and revenue management strategy.
Emma covers day-to-day news for Nutstorage, including facility openings, planning approvals, operator announcements, and industry events. She joined from a regional business news outlet where she covered commercial property and SME business across the South East.
Michael is a veteran property journalist with 20 years of experience across commercial real estate. He contributes regular opinion columns and in-depth features to Nutstorage, drawing on a career that has spanned the Estates Gazette, Property Week, and several specialist trade publications.
The principles that guide how we report, verify, and publish every story
Every factual claim is verified against at least one primary source before publication. We do not publish unverified information, even when provided by credible sources.
Our editorial team operates completely independently from our commercial and advertising functions. Advertisers have no influence over our editorial decisions.
We give subjects of critical coverage the opportunity to respond before publication. We present multiple perspectives on contested issues and clearly distinguish fact from opinion.
When we make errors, we correct them promptly and transparently. Corrections are clearly marked on affected articles and noted in our newsletter.
We disclose conflicts of interest, clearly label sponsored content, and are open about our editorial processes and funding model.
We prioritise stories that matter to the UK self-storage industry as a whole — not just the largest operators or most prominent voices.
Nutstorage is committed to producing journalism that serves the public interest of the UK self-storage industry. We do not accept payment for editorial coverage, we clearly label all sponsored content, and we apply the same standards of accuracy and fairness to every story we publish — regardless of whether the subject is an advertiser, a prominent operator, or an emerging independent.
Our editorial decisions are made solely by our editorial team. If you believe we have fallen short of these standards, we encourage you to contact us at [email protected].
We welcome contributions from experienced journalists, analysts, and industry experts. If you have expertise in the UK self-storage sector and would like to contribute articles, opinion pieces, or data analysis, we'd love to hear from you.